BEFORE YOU GIVE UP.
Business But Don't Know Where to Begin?
your complete restaurant roadmap.
Coach for a 60-minute
Planning Your
First Restaurant
Get the numbers right before you sign the lease.
Idea & Feasibility
Call : Planning Call — Budget, location, and concept reviewed together
WhatsApp week : You share business idea, budget, and target location; we send feasibility notes and market comparisons
Tags : Budget, Location, Concept, Investment range
Menu & Format
Call : Menu & Format Call — Finalize what you'll serve, kitchen format, and pricing
WhatsApp week : Menu draft shared, revisions and pricing discussed, format (cloud kitchen/dine-in/QSR) locked
Tags : Menu, Pricing, Kitchen format, Cost per dish
Setup & Compliance
Call : Setup Call — Licensing, vendor selection, and staffing plan
WhatsApp week : Vendor recommendations shared, licensing checklist tracked, hiring plan discussed
Tags : Licensing, Vendors, Staffing, Equipment list
Launch Readiness
Call : Go-Live Call — Final walkthrough, soft-launch prep, opening-day sequencing
WhatsApp week : Aggregator listing setup (Zomato/Swiggy), launch-day checklist finalized, post-launch support briefing
Tags : Soft launch, Aggregator listing, Opening-day plan, Post-launch support
Actually Use
Restaurant P&L Simulator
An Excel/Google Sheet where you plug in rent, staff, ingredient and utility costs and see your projected profit before you commit a rupee. Change one number and watch what it does to breakeven.
15 Restaurant Management Excel Sheets
What to ask every equipment, packaging and ingredient supplier before signing — with a scoring sheet so you're comparing on the same terms, not on whoever pitched best.
Launch Day Marketing Kit
Editable social templates, opening-offer structures and a launch week checklist — so your first fortnight isn't improvised.
Sent as soon as your session is booked — start filling them in before we talk.
Clients Say
Real stories from
aspiring entrepreneurs
who turned their café
dreams into reality.
Apply
You've decided to open, but the numbers, licences and sequencing are still a fog. We'll map the whole thing before you sign anything.
"You want out of the job, not into a loss. We'll show you what running a restaurant actually demands — time, money and involvement — before you quit."
"You know you want to open something, but haven't picked a concept, location or format. We help you turn the idea into a real, fundable plan."
"Taking over the family restaurant plan or starting a new outlet under the family name? We help you plan it properly from scratch."
One outlet running well and no idea what's next. We'll show you the ceiling of your current setup and what it takes to move past it.
"Want to start small — a cloud kitchen or home-based brand — before going all in? We map the lean version first."
Aman
Bhardwaj
I built and scaled my own restaurant brand to 48 cities before starting Shadow Eats. Every mistake I'll help you avoid is one I've already paid for. These sessions cover what actually determines whether a restaurant makes money — pricing, menu size, location economics and cost control. Practical answers from someone who's run the kitchen, not just studied it.
We take 7 sessions
A week.
Both calls are run personally By
so the number is capped.
Current wait: about 10 days
06 / 07 Slots Available
Stop Planning
Start Building
For owners about to open. We lock your menu, costing and aggregator launch plan, so you go live profitable from day one, with a 30-day opening roadmap.
If after the first call you don't think it's worth continuing, we'll refund it
Got Questions?
Frequently
Asked Questions
Because most first-time owners spend ₹15–30 lakh on setup, and the expensive mistakes get locked in during planning — wrong location, wrong size, wrong menu, wrong pricing. This is the cheapest part of the project and the one that determines whether the rest works. Haven't finalised anything yet? That's the ideal time. Once you've signed a lease or bought equipment, most of the big decisions are already made and we're just managing consequences.
No. Many people start with just an idea. We help you figure out location, format, and menu from scratch during the process.
Both. We plan everything with you across the 4 calls, and WhatsApp support in between means you're not stuck figuring things out alone between sessions.
That's fine — we adjust the process to start from wherever you are, whether that's just an idea or a signed lease with nothing else figured out.
That's a valid outcome too — sometimes the most valuable thing we tell you is that this isn't the right time or the right concept. Better to know before you spend money than after.
You'll have a complete launch roadmap, checklists, and the toolkit (P&L simulator, vendor sheets, marketing kit). WhatsApp support continues for a short window after your last call so you're not left stranded right before opening.
Just your basic idea — even if it's rough. Budget range, city/area you're considering, and what kind of food or format you're thinking about. We'll shape the rest together.
