Level up your sales with Shadow Eats Virtual Restaurants by becoming a Franchise Partner today !
India’s fastest growing internet restaurant company.
North Indian - Chinese - Mughlai - Biryani
Brand Presence
Chef Training Unit (CTU)
Franchise Partner Criteria
Demonstrate a genuine passion for delivering high-quality and diverse culinary experiences.
Have a strategically located establishment with high visibility or a target demographic aligned with the virtual brand’s offerings.
Ensure operational excellence, including efficient kitchen management, inventory control, and supervision of staff.
Commit to upholding and maintaining the high standards of Shadow Eats virtual brands, including quality, service, and overall brand image.
Maintain a customer-centric mindset, prioritizing a positive and memorable experience for every customer.
Franchise Partner Benefits
Leverage the strong brand recognition of Shadow Eats to attract customers and build trust from day one.
Access a diverse and proven menu of culinary delights, including North Indian, Chinese, Mughlai, and Biryani, offering a wide range of options for your customers.
Unlock greater ROI as multiple brands flourish through shared manpower, culinary excellence, tech synergy, and streamlined supply infrastructure.
We spearhead your brand’s promotion, strategically managing marketing endeavors, including aggregator marketing plans, all covered under our central budget for effective outreach and growth in the cloud kitchen landscape.
Our comprehensive blueprint ensures seamless setup and management of stores, brands, channels, supply chains, and operations, maintaining consistent standardization across all verticals with cloud-based software solutions.
Process
Initiate the process by expressing interest and submitting a franchise application. The franchisor evaluates suitability and, upon approval, progresses to the next stage.
Review and sign the franchise agreement, ensuring a clear understanding. Legal consultation is optional but recommended for clarity on terms.
Engage in comprehensive training covering operational aspects and brand standards. Collaborate on site selection, setup, and technology integration for a seamless launch.
Work closely with the marketing team to implement local strategies. Conduct a soft launch, gather feedback, and announce the grand opening for a successful launch.
Enjoy continuous support from Shadow Eats, including training updates, marketing assistance, and collaboration within the franchisee community for sustained success.
Aggregator Partners
FAQs
Q. What happens if Shadow Eats decides to open an additional outlet in my location?
A: Shadow Eats follows a strict distance-protection policy. No new outlet will be opened within a 4 km radius in Tier 1 cities and a 7 km radius in Tier 2 cities from your franchise location. This ensures exclusivity and protects your market.
Q. What will be the payment cycle?
A: All payments from Zomato and Swiggy will be directly settled into the franchise holder’s bank account as per the aggregator’s own settlement cycle. Daily sales data will be updated on the software and shared through email.
Q. Who pays the Zomato/Swiggy commissions and discounts?
A: In the franchise model, all Zomato/Swiggy commissions, packaging charges, and discounts are paid by the franchise holder because all orders are billed under the franchise’s GST, bank account, and outlet license.
Q. Does Shadow Eats charge any additional fees for ads or promotions?
A: Any optional platform advertisement (Zomato/Swiggy ads) will be decided and paid by the franchise holder. Shadow Eats will guide on best practices but will not bear ad expenses in the franchise model.
Q. What types of cuisine does Shadow Eats offer in its brands?
A: Shadow Eats offers a wide multi-cuisine portfolio including North Indian, Chinese, Mughlai, Rolls, Biryani, Tandoor, and Fast Food categories, depending on the selected brand.
Q. How can I become a Franchise Partner of Shadow Eats Brands?
A: To become a Franchise Partner, submit an inquiry through our official channel. Our team will discuss investment, kitchen requirements, menu model, expected sales, and onboarding steps.
Q. Can I run my own brand along with Shadow Eats Brands?
A: Yes, franchise holders can operate their own brand from the same kitchen. This increases kitchen utilization and boosts profitability without additional infrastructure cost.
Q. Is the franchise menu fixed, or can we customize it?
A: Every franchise follows a standard core menu to maintain consistency. Minor local customizations may be allowed if they align with brand quality guidelines.
Q. What training support is provided by Shadow Eats?
A: Franchise owners and staff receive complete training covering kitchen recipes, food prep, order handling, operations, customer service, SOPs, marketing guidance, and ongoing operational support.
Q. What is the duration of the franchise agreement?
A: The franchise agreement is valid for 5 years. Renewal options are available based on mutual agreement and performance.
Q. What are the franchise charges?
A: Shadow Eats charges a one-time franchise fee, which covers brand onboarding, menu setup, training, software access, recipes, and complete operational support.
Q. Is there a royalty in the franchise model?
A:Yes, a monthly royalty is applicable. The royalty is based on a fixed percentage of monthly sales and ensures continuous brand support, menu updates, marketing guidance, training, and operational assistance.
Q. Why is royalty charged?
A: Royalty maintains brand standards, continuous R&D, recipe improvements, menu innovation, and ongoing support that helps the franchise operate efficiently and grow steadily.
Q. Does Shadow Eats handle sales growth and management support?
A: Yes. Shadow Eats provides complete sales growth and management support, including menu engineering, pricing strategies, online positioning, offer planning, Zomato/Swiggy optimization, marketing guidance, and continuous performance monitoring. This ensures the franchise achieves consistent growth and maintains strong brand performance.